The Tower of Babel

You’ve experienced it from the boardroom to the bedroom. It’s crystal clear—your thought process and decision-making methodology. Then BAM! Out of the blue a conflicting point of view broadsides you and makes absolutely no sense whatsoever! What just happened? Aren’t we speaking the same language here?


Guess what? Fifty years of scientific research reveals that we have three distinct decision-making styles. The problem: most of us prefer one style over the other two. That preferential style emerges as a subconscious force. It affects our daily decisions and shapes how we perceive the world around us, the people in it, and ourselves. This can create enormous communication gaps in our personal and business relationships.

Default Screensaver

During high velocity situations, we specifically access the style we automatically prefer, kind of like a screensaver. It pops up automatically every time we walk away from the screen. We can access other screensavers, but unless we make a conscious effort to override it, the default screensaver wins every time.

Dominate Preference

It’s the same with our dominate decision making preference. It doesn’t necessarily mean we can’t or won’t access other styles, it just means we’re most likely to access the preferred one repeatedly and unconsciously—especially when the stakes are high and when things are moving swiftly. That preferred style becomes a strong predictor of future behavior. The stronger our preference, the more likely we repress the other two. The bad news…we often ignore a decision style most appropriate for the existing situation.


Our decision style remains at the core of who we are. Our personal and professional power comes from understanding and applying our individual strengths and managing around our weaknesses. This understanding enables us to create changes in our life that allow us to achieve greater personal, professional, and organizational success. Remember, it is only by first understanding the issue or circumstance that we can change it.

Personal Profile Assessments

A variety of assessments exist to help us identify our traits, characteristics, and personality, but rarely do they identify our thinking talents—what we like and are good at doing—and rarely do they help us make behavioral changes based on the profile results. We compare it to a doctor reading an X-Ray confirming that, “Yes, you do have a broken leg...” without taking further action, and that “Yes, it will probably be painful for a while.”


What if an assessment exists that functions more like a doctor willing to help you fix your broken leg instead of calling in the results from the golf course? There is, and we offer it: The Attribute Index used by the CEOs, presidents, and some of the most respected and powerful leaders on the planet including Anthony Robbins and Marshal Goldsmith. Join our Inner Circle for access to the Attribute Index personal assessment profile – a $375 value. We offer the profile and debriefing of the profile for free for the first 10 who join me!

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Grant Stewart